Popular Contemporary Window Display Composition and its Influences on Youths in Malaysia
Article Sidebar
Main Article Content
Abstract
Consumers' expectations from retailers increase with the expanding market demand, where diversification in business strategies to satisfy consumers' expectations has become a managerial concern. The window display is one of the marketing methods that sell in silence, helps better decision making and improves the store's image. This paper will critically analyse the application of window displays at shopping malls in Kuala Lumpur. The investigation will help establish a better understanding of how the window display works in conveying product meaning, value and quality correctly towards youth consumers while assisting in improving meaning transfer that leads to strategic merchandising messages and sales.
Article Details
License
Copyright (c) 2017 Nor Aishah Zaha Zainal Abidin, Azlaini Haji Abdul Aziz
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Aziz, A. A., & Saruwono, M. (2008). The De-Sign of Design. Journal of Design + Built, 1.
Berman, B., & Joel, R. (1995). Retail Management: A Strategic Approach Englewood Cliffs, NJ: Prentice-Hall, Inc.
Crilly, N., Maier, A., & Clarkson, P. J. (2008). Representing Artefacts in Media: Modelling the Relationship between Designer Intent and Consumer Experience. International Journal of Design, 2(3), 15-27.
Edgar, A., & Sedgwick, P. (1999). Cultural Theory: The Key Concepts. . London, England: Routledge.
Kenneth, H. M., Judith, E. P., & Kay, B. M. (1995). Applied Visual Merchandising (Third ed.). New Jersey: Prentice-Hall. Inc.
King, G. (2005). Youth Culture and Consumerism, from
Kleine III, R. E., Schultz Kleine, S., & Kernan, J. B. (1993). Mundane consumption and the self: a social-identity perspective. Journal of Consumer Psychology, 2, 209-235.
Klokis, H. (1986). Store windows: dynamic first impressions. Chain Store Age Executive 62, 108-109.
Martin, Y. (2009). Colourful Language. Petaling Jaya, Selangor, Malaysia: Matahari Books.
Omar, M. W., & Ali, M. N. M. (2009). The Correlation Between Buying Expensive Brands, Newest Style Product and Young adult decision making style. Paper presented at the Conference on Sientific and Social Research.
Omar, M. W., Ali, M. N. M., Hussin, Z., & Rahim, H. A. (2009). Decision Orientations towards Shopping and Buying among Young-Adult Malays in the Universities. International Journal of Business and Management, 4(7), 26-30.
Park, C. W., Jaworski, B. J., & Macinnis, D. J. (1986). Strategic Brand Concept - Image. Journal of Marketing, 50(4), 135-145.
PEMANDU (2010). Economic Transformation Programme NKEA-Wholesale & Retail.
Rose, G. (2001). Visual Methodologies An Introduction to the Interpretation of Visual Materials. London: SAGE Publications.
Sen, S., Block, L. G., & Chandran, S. (2002). Window displays and consumer shopping decisions. Journal of Retailing and Consumer Services, 9, 277-290.
Wimelius, H. (2004). Fundamentals of user perception and interaction: Environmental psychology applied in a study of web pages. PschNology Journal, 2(3), 282-303