Corporate Real Estate in Malaysia Higher Learning Environment
Corporate Real Estate (CRE) is regarded as a part of strategic management in the organization. It is attempted to create awareness and highlight the important of implementing CRE in the educational institution. Educational institution is now facing a challenging task of producing quality human capital and providing students with conducive environment that will enhance their learning, becoming more creative and match the service delivery. Thus, to achieve all this any educational institution has to adopt strategy that will help them to add values and enhance their competitiveness. This research is to investigate the components of CRE that create added value to the core business.
Keywords: Corporate real estate, Public University; added value
eISSN 2514-751X © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.