Perceived Destination Competitiveness of Langkawi Island: An evaluation

Authors

  • Zaliha Zainuddin
  • Salleh Mohd Radzi
  • Mohd Salehuddin Mohd Zahari

DOI:

https://doi.org/10.21834/aje-bs.v3i10.318

Abstract

Destination competitiveness has become a critical issue and creates increasingly challenging in tourism market. A successful tourism destination should embrace an integrated approach towards the many components of the tourism system and competitive advantage of a destination is closely relates to the quality of the products offered, which means the tourist satisfaction that experienced at the destination. This research note discussed the tourism destination competitiveness and highlight Langkawi Island as one of competitive tourism destination in Malaysia. These early finding indicated that the Key Success Factors and Perceived Destination Competitiveness are significant with experience investigate the  travel revisit intentions to this destination.

Keywords: Perceived Destination Competitiveness, tourist satisfaction, tourism image, travel revisit intentions.

eISSN 2514-751X © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/aje-bs.v3i10.318

 

Published

2018-08-24

How to Cite

Zainuddin, Z., Mohd Radzi, S., & Mohd Zahari, M. S. (2018). Perceived Destination Competitiveness of Langkawi Island: An evaluation. Asian Journal of Environment-Behaviour Studies, 3(10), 112-123. https://doi.org/10.21834/aje-bs.v3i10.318