The Effectiveness of Environmental Interpretation in Influencing Visitors’ Knowledge in Kinabalu Park
Protected areas are established for conservation of unique and pristine environment. Although protected, they are subjected to possible environmental and social impacts due to increasing tourism activities. This study aims to evaluate the effectiveness of Kinabalu Park's environmental interpretation in mitigating these impacts through the assessment of visitors’ knowledge. Visitors' knowledge was compared between those who were exposed (post-visit) and not exposed to the interpretive programs (pre-visit). Overall, environmental interpretation in Kinabalu Park is partially successful in influencing visitors' knowledge related to general facts as post-vist samples indicated higher level of knowledge. However, there were no differences in their knowledge related to scientific aspect.
Keywords: environmental interpretation; knowledge; protected areas; repeat visitors
eISSN 2514-751X © 2019. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.