Serving the Medical Tourists in Malaysia: Are local patients being put the second?

  • Norzayana Yusof Faculty of Business and Management, Universiti Teknologi MARA, Malaysia
  • Herwina Rosnan Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Malaysia


Despite the concern that local patients are being put the second, this article attempts to prove the otherwise. Ten in-depth interviews were conducted with a government division, medical doctors, and private hospitals serving medical tourists. Through Atlas.ti version 8, it is found that locals are still the primary focus as medical tourists only take about 10%, on average, of the total patients in these hospitals. Further, hospitals only went aggressive in medical tourism after their capacity expansion. This research suggests for the policy-makers to take the necessary actions in developing medical tourism industry while simultaneously catering for the locals’ needs.

Keywords: Medical Tourism; Local Patients; Public Healthcare; Patients’ needs

eISSN 2514-751X © 2020 The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license ( Peer-review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.



How to Cite
YUSOF, Norzayana; ROSNAN, Herwina. Serving the Medical Tourists in Malaysia: Are local patients being put the second?. Asian Journal of Environment-Behaviour Studies, [S.l.], v. 5, n. 15, p. 43-55, mar. 2020. ISSN 2514-751X. Available at: <>. Date accessed: 02 apr. 2020. doi:

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