Understanding the Perception of Generation Z towards Fast Food's Product Safety, Nutrition, and Health
Article Sidebar
Main Article Content
Abstract
Adolescence is crucial before the transition to adulthood, and developing healthy eating behaviours in early adolescence is vital for long-term health and well-being. The high prevalence of fast food consumption among the young generation leads to excessive weight. Hence, this study investigates how Generation Z perceives the CSR practices performed by fast food restaurants to ensure products' safety, nutrition, and health. The Theory of Stakeholder is employed to explain the responsibility of businesses to their stakeholders. 330 respondents responded to the survey. This study confirms that the four CSR dimensions influence fast food's product safety, nutrition, and health.
Article Details
License
Copyright (c) 2023 Nor Suziwana Tahir, Yarina Ahmad, Mohammad Reevany Bustami, Siti Nur Fathanah Abd Hamid, Nor Ezatie Mukminah Muhammad Zamri, Ratna Mulyany
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Aquino, H. V. A., Yap, T., Lacap, J. P. G., Tuazon, G., & Flores, M. (2021). Food Safety Knowledge, Attitudes, Practices and Training of Fast-Food Restaurant Food Handlers: A Moderation Analysis. British Food Journal, 123(12), 3824–3840. https://doi.org/10.1108/BFJ-01-2021-0026
Arslan, N., Aslan Ceylan, J., & Hatipoğlu, A. (2022). The Relationship of Fast Food Consumption with Sociodemographic Factors, Body Mass Index and Dietary Habits among University Students. Nutrition and Food Science, 53(1), 11–12. https://doi.org/10.1108/NFS-01-2022-0003
Bîlbîie, A., Druică, E., Dumitrescu, R., Aducovschi, D., Sakizlian, R., & Sakizlian, M. (2021). Determinants of Fast-Food Consumption in Romania: An Application of the Theory of Planned Behavior. Foods, 10(8), 1–20. https://doi.org/10.3390/foods10081877
Bleich, S. N., Wolfson, J. A., & Jarlenski, M. P. (2015). Calorie Changes in Chain Restaurant Menu Items: Implications for Obesity and Evaluations of Menu Labeling. Journal of Preventive Medicine, 48(1), 70 - 75. https://doi.org/10.1016/j.amepre.2014.08.026.
Carroll, A. B. (2016). Carroll’s Pyramid of CSR: Taking Another Look. International Journal of Corporate Social Responsibility, 1(3), 1–8. https://doi.org/10.1186/s40991-016-0004-6
Chopera, P. (2018). Examining Fast Food Consumption Habits and Perceptions of University of Zimbabwe Students. International Journal of Science and Healthcare Research, 3(1), 1–6. https://ijshr.com/IJSHR_Vol.3_Issue.1_Jan2018/IJSHR001.pdf
Chrisjatmiko, K., & Margareth, D. (2018). The Impacts of Philanthropy Responsibility and Ethical Responsibility Toward Customer Purchase Behavior and Customer Loyalty. Jurnal Manajemen Dan Pemasaran Jasa, 10(1), 95–116. https://doi.org/10.25105/jmpj.v10i1.2272
Field, A. (2005), Discovering Statistics Using SPSS Statistics, SAGE Publications, SAGE Publications, London, Vol. 66.
Field, A. (2009). Discovering Statistics Using SPSS. In Sage (3rd ed., Vol. 2nd, Issue Third Edition). SAGE Publications Ltd. https://www.researchgate.net/profile/Abdelrahman_Zueter2/post/What_are_the_conditions_for_using_Ordinal_Logistic_regression_Can_anyone_share_the_various_regression_methods_and_their_application/attachment/59d637d8c49f478072ea5080/AS%3A273691429015552%4014
Folkvord, F., Zanden, M. van der, & Pabian, S. (2020). Taste and Health Information on Fast Food Menus to Encourage Young Adults to Choose Healthy Food Products: An Experimental Study. International Journal of Environmental Research and Public Health, 17(19), 1–13. https://doi.org/10.3390/ijerph17197139
Freeman, R. E. (2010). Stakeholder Theory: The State of the Art. In Cambridge University (1st ed.). Cambridge University Press, New York.
Gopaul, M. (2015). Healthier Fast-Food Options – Are Consumers Happy With The Price They Pay and The Value That They Receive? Journal of Governance and Regulation, 4(4), 419–427. https://doi.org/10.22495/jgr_v4_i4_c3_p8
Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2010), Multivariate Data Analysis, 7th ed., Pearson Education.
Hossain, M. M., & Islam, M. Z. (2020). Fast food consumption and its impact on health. Eastern Medical College Journal And, 5(1), 28–36. https://www.researchgate.net/publication/346220090_Fast_Food_Consumption_and_its_Impact_on_Health/link/5fbce83ca6fdcc6cc65eeb22/download
Institute of Public Health. (2020). Fact Sheet National Health and Morbidity Survey 2019. Institute of Public Health. https://iku.moh.gov.my/images/IKU/Document/REPORT/NHMS2019/Fact_Sheet_NHMS_2019-English.pdf
Ishak, S. I. Z. S., Chin, Y. S., Taib, M. N. M., & Shariff, Z. M. (2020). Malaysian Adolescents’ Perceptions of Healthy Eating: A Qualitative Study. Public Health Nutrition, 23(8), 1440–1449. https://doi.org/10.1017/S1368980019003677
Javed, S., Rashidin, M. S., & Jian, W. (2021). Predictors and Outcome of Customer Satisfaction: Moderating Effect of Social Trust and Corporate Social Responsibility. Future Business Journal, 7(1), 1–18. https://doi.org/10.1186/s43093-021-00055-y
Kent, M. P., Pauzé, E., Guo, K., Kent, A., & Jean-Louis, R. (2020). The Physical Activity and Nutrition-related Corporate Social Responsibility Initiatives of Food and Beverage Companies in Canada and Implications for Public Health. BMC Public Health, 20(1), 1–17. https://doi.org/10.1186/s12889-020-09030-8
Khan, S. R. (2018). CSR As a Tool For Building Brand Reputation In Fast Food Industry (Pakistan)). International Journal of Scientific & Engineering Research, 9(4), 679–692. https://www.ijser.org/researchpaper/CSR-As-a-Tool-For-Building-Brand-Reputation-In-Fast-Food-Industry-Pakistan.pdf
Kim, M., Yin, X., & Lee, G. (2020). The Effect of CSR on Corporate Image, Customer Citizenship Behaviors, and Customers’ Long-Term Relationship Orientation. International Journal of Hospitality Management, 88, 1–8. https://doi.org/10.1016/j.ijhm.2020.102520
Kim, Y., & Ramos, M. L. Z. (2018). Stakeholder Responses Toward Fast Food Chains’ CSR: Public Health Related vs Generic Social Issue-Related CSR initiatives. Corporate Communications, 23(1), 117–138. https://doi.org/10.1108/CCIJ-05-2017-0047
Li, L., Sun, N., Zhang, L., Xu, G., Liu, J., Hu, J., Zhang, Z., Lou, J., Deng, H., Shen, Z., & Han, L. (2020). Fast Food Consumption Among Young Adolescents Aged 12–15 Years In 54 Low- and Middle-Income Countries. Global Health Action, 13(1), 1–9. https://doi.org/10.1080/16549716.2020.1795438
Lim, M. H., Kang, Y. S., & Kim, Y. (2017). Effects of Corporate Social Responsibility Actions on South Korean Adolescents’ Perceptions in the Food Industry. Sustainability (Switzerland), 9(2), 1–12. https://doi.org/10.3390/su9020176
Mahmood, A., & Bashir, J. (2020). How Does Corporate Social Responsibility Transform Brand Reputation Into Brand Equity? Economic and Noneconomic Perspectives of CSR. International Journal of Engineering Business Management, 12, 1–13. https://doi.org/10.1177/1847979020927547
Mahmud, M. S., & Ahmed, F. (2021). Consumer Attitude and Intention Relationship for Fast Food. Clobal Journal of Managment and Business Research, 21(3), 1–7. https://globaljournals.org/GJMBR_Volume21/4-Consumer-Attitude-and-Intention-Relationship.pdf
Man, C. S., Hock, L. K., Ying, C. Y., Cheong, K. C., Kuay, L. K., Huey, T. C., Baharudin, A., & Aziz, N. S. A. (2021). Is Fast-Food Consumption A Problem Among Adolescents In Malaysia? An Analysis Of The National School-Based Nutrition Survey, 2012. Journal of Health, Population and Nutrition, 40(1), 1–9. https://doi.org/10.1186/s41043-021-00254-x
Martinez-Sala, A. M., Quiles- Soler, M. C., & Monserrat-Gauchi, J. (2021). Corporate Social Responsibility in the Restaurant and Fast Food Industry: A Study of Communication on Healthy Eating through Social Networks. Interface: Communication, Health, Education, 25, 1–19. https://doi.org/10.1590/INTERFACE.200428
Mat, R. C., Zulqernain, N. S., & Mohd Zaid, N. A. (2016). Profiling of Malaysian Young Consumers Towards Fast Food Consumptions Rosfatihah. Journal of Applied Environmental and Biological Sciences, 6(7), 20–27. https://www.textroad.com/pdf/JAEBS/J . Appl. Environ. Biol. Sci., 6(7S)20-27, 2016.pdf
Mokhtar, M., Yusoff, S., & Muhamad Murad, N. A. (2020). The Prevalence of Fast Food Consumption Among Undergraduates: Evidence from Malaysia. Advances in Business Research International Journal, 6(2), 133–143. https://doi.org/10.24191/abrij.v6i2.10354
Ministry of Health. (2016). National Strategic Plan For Non-Communicable Disease NSP - NCD 2016 - 2025. https://www.moh.gov.my/moh/resources/Penerbitan/Rujukan/NCD/NationalStrategicPlan/FINAL_NSPNCD.pdf
Norusis, M.J. (2004), SPSS 12.0: Guide to Data Analysis, Prentice Hall, NJ.
Rajini, S., Kannan, K., & Selvi, T. (2021). Factors Influencing the Consumption of Fast Food among Young Adults. Journal of Pharmaceutical Research International, 33(44A), 430–440. https://doi.org/10.9734/jpri/2021/v33i44a32635
Rastini, N. M., & Nurcaya, N. (2019). Customers Trust Mediation: Effect of CSR and Service Quality Towards e-WOM. International Research Journal of Management, IT and Social Sciences, 6(4), 169–173. https://doi.org/10.21744/irjmis.v6n4.670
Rew, D., & Cha, W. (2020). The Effects of Resilience and Familiarity on the Relationship Between CSR and Consumer Attitudes. Social Responsibility Journal, 17(7), 897–913. https://doi.org/10.1108/SRJ-05-2020-0224
Sahoo, K., Sahoo, B., Choudhury, A. K., Sufi, N. Y., Kumar, R., & Bhadoria, A. (2015). Childhood obesity: Causes and consequences. Journal of Family Medicine and Primary Care, 4(2), 187. https://doi.org/10.4103/2249-4863.154628
Tong, C., Wong, A. T.-T., & Cheng, T. (2019). Do Corporate Social Responsibility and Safety of Food Affect Reputation? A Study of Fast-food Restaurants Industry in Hong Kong. Journal of Economics, Management and Trade, 22(3), 1–18. https://doi.org/10.9734/jemt/2019/46107
Vijayakumaran, R. K., & Amalina, S. (2018). Influences of Nutrition Information on Fast Food Consumption Among Undergraduates. Food Research, 2(3), 228–233. https://doi.org/https://doi.org/10.26656/fr.2017.2(3).288
Villarreal, H. H. P., Ruiz, M. P. M., Yusta, A. I., & Cantó, C. M. G. (2020). Food values, benefits and their influence on attitudes and purchase intention: Evidence obtained at fast-food hamburger restaurants. Sustainability (Switzerland), 12(18), 1–15. https://doi.org/10.3390/SU12187749
World Health Organization. (2020). Non-communicable Diseases: Childhood Overweight and Obesity. World Health Organization. https://www.who.int/dietphysicalactivity/childhood/en/
Xiao, A., Yang, S., & Iqbal, Q. (2019). Factors Affecting Purchase Intentions in Generation Y: An Empirical Evidence from Fast Food Industry in Malaysia Aiyun. Administrative Sciences, 9(1), 1–16. https://doi.org/10.3390/admsci9010004
Xu, Y. (2014). Understanding CSR from the Perspective of Chinese Diners: The Case of McDonald’s. International Journal of Contemporary Hospitality Management, 26(6), 1002–1020. https://doi.org/10.1108/IJCHM-01-2013-0051
Yoon, B., Chung, Y., & Jun, K. (2020). Restaurant industry practices to promote healthy sustainable eating: A content analysis of restaurant websites using the value chain approach. Sustainability (Switzerland), 12(17), 1–15. https://doi.org/10.3390/su12177127
Zhao, Y., Wang, L., Xue, H., Wang, H., & Wang, Y. (2017). Fast Food Consumption And Its Associations With Obesity And Hypertension Among Children: Results From The Baseline Data Of The Childhood Obesity Study In China Mega-Cities. BMC Public Health, 17(1), 1–10. https://doi.org/10.1186/s12889-017-4952-x