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Adolescence is crucial before the transition to adulthood, and developing healthy eating behaviours in early adolescence is vital for long-term health and well-being. The high prevalence of fast food consumption among the young generation leads to excessive weight. Hence, this study investigates how Generation Z perceives the CSR practices performed by fast food restaurants to ensure products' safety, nutrition, and health. The Theory of Stakeholder is employed to explain the responsibility of businesses to their stakeholders. 330 respondents responded to the survey. This study confirms that the four CSR dimensions influence fast food's product safety, nutrition, and health.
Copyright (c) 2023 Nor Suziwana Tahir, Yarina Ahmad, Mohammad Reevany Bustami, Siti Nur Fathanah Abd Hamid, Nor Ezatie Mukminah Muhammad Zamri, Ratna Mulyany
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.