Comparing Socioeconomic Status (SES) and Acceptance of Fundraising Bifurcation Among Urban and Rural Communities
DOI:
https://doi.org/10.21834/aje-bs.v9i27.442Keywords:
socioeconomic status (SES), online fundraising, public acceptanceAbstract
Alike marketing practice, the success of fundraising drives correlates heavily with a mass public reception, making the stage of audience targeting immensely imperative. This quantitative research was aimed to uncover the relationship between an individual’s socioeconomic standpoint and their decision to engage with online fundraising movements. Collected through Google Form, the questionnaire was dispersed through emails, Facebook, and WhatsApp, consisting of 129 respondents. Through t-test and ANOVA analysis, the data showed that the socioeconomic of individuals in favor of the fundraising approach shift are females, live in the urban, never engaged with previous fundraising campaigns, are quadragenarian, and with financial freedom.
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Copyright (c) 2024 Afiqah Aisyah Saiful Bahar, Md Jais Ismail, Nur Ikhwany Kamaruddin
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
