Corporate Real Estate in Malaysia Higher Learning Environment
DOI:
https://doi.org/10.21834/aje-bs.v3i7.258Keywords:
Corporate Real Estate, Public University, Added ValueAbstract
Corporate Real Estate (CRE) is regarded as a part of strategic management in the organization. It is attempted to create awareness and highlight the important of implementing CRE in the educational institution. Educational institution is now facing a challenging task of producing quality human capital and providing students with conducive environment that will enhance their learning, becoming more creative and match the service delivery. Thus, to achieve all this any educational institution has to adopt strategy that will help them to add values and enhance their competitiveness. This research is to investigate the components of CRE that create added value to the core business.
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